The Showtime Magazine is the official publication for the Showtime Fabric Show. Showtime is held twice a year and is is sponsored by the ITMA.

The magazine is mailed 3 - 4 weeks prior to the show to anticipated buyers attending Showtime to assist in their appointment planning. It is also distributed during the show itself in free standing racks.

The Showtime Magazine is an affordable way to increase buyer interest before and during the show. With an advertisement in the Showtime Magazine you can showcase new product, highlight your showroom location, set up appointments ahead of time, and reach buyers who do not come to the show.